Chinatown, San Francisco – September 27-28, 2025
The Autumn Moon Festival, also known as the Mid‑Autumn Festival, is a traditional Chinese holiday celebrated on the 15th day of the 8th lunar month, when the moon is believed to be at its fullest and brightest. It is a time to give thanks for the harvest, gather with family, admire the moon, and enjoy mooncakes. In San Francisco’s Chinatown, the festival has taken on an added role as a vibrant cultural street festival, reviving community spirit and showcasing Chinese American heritage to residents and visitors.
festival overview
The 2025 San Francisco Chinatown Autumn Moon Festival was held on Saturday, September 27 and Sunday, September 28, from 11:00 am to 5:00 pm on both days. The festivities had spanned into several blocks of Grant Avenue, from California Street to Broadway, right in the heart of Chinatown. Free of admission, and the streets were closed to vehicles, making way for pedestrian-friendly zones and festival booths. Additional areas along Pacific Avenue between Stockton and Kearny was included in the festival map. This year’s festival embraces the theme of the “Monkey King”, a legendary character from Journey to the West. The Monkey King made live appearances, and performers inspired by the story, including Shaolin-style martial artists, has entertained visitors throughout the weekend.
venders, food, and street life
In addition to stage performances, the streets were lined with booths selling arts and crafts, traditional goods, and cultural displays. Food vendors served Chinese treats, including mooncakes, dumplings, skewers, and more. Lanterns and photo displays has enhanced the festive atmosphere, especially for children and families. Many local businesses along Grant Avenue has remained open, giving visitors the chance to explore authentic Chinese shops and restaurants while enjoying the festival spirit.
This beloved community tradition has a history dating back over 30 years and was originally created to revitalize San Francisco’s Chinatown while celebrating Chinese heritage. The festival is rooted in mythology, particularly the tale of the moon goddess Chang’e, and traditions that honors family unity and the harvest. Overall, it has grown into one of the most important and visible Chinese American cultural events in the Bay Area, helping to pass on heritage to younger generations and inviting people of all backgrounds to participate.
